Perdue

PERDUE: CHICKEN DINNER PASS

BRONZE PENCIL | One Club Young Ones Brief Competition 2024

Teens are ditching their families during dinner time in favor of playing multiplayer video games that they cannot pause. Perdue Chicken will get teens back to the dinner table by letting them win if they don’t play during dinner time.

PUBG is one of the largest multiplayer games. As a battle royale, the winner gets a coveted Winner Winner Chicken Dinner announcement.

The game also relies on a Battle Pass system to reward players in-game for playing games. Perdue will partner with PUBG to create the Chicken Dinner Pass, providing accelerated rewards for players who do not play during dinner time, including real-life chicken.

Game Battle Pass

Twitch Sponsored Streams

For teens, the definition of family has expanded, so we wanted to expand the family dining experience too. Perdue will sponsor Twitch streamers to have Chicken Dinner streams with their viewers, chatting and building community together.