Perdue

PERDUE: CHICKEN DINNER PASS

BRONZE PENCIL | One Club Young Ones Brief Competition 2024

Teens are ditching their families during dinner time in favor of playing multiplayer video games that they cannot pause or leave for fear of losing.
Perdue Chicken will get teens back to the table with their family by letting them win if they don’t play during dinner time.

PUBG is one of the largest multiplayer games out there, and the winners get the coveted Winner Winner Chicken Dinner screen.
The game also relies on a Battle Pass system to reward players for playing games. Perdue will create a Chicken Dinner Pass that provides accelerated rewards players for not playing between 5-8pm, including chicken.

Game Battle Pass

Twitch Sponsored Streams

For teens, the definition of family has expanded, so we wanted to expand the family dining experience too. Perdue will sponsor Twitch streamers to have Chicken Dinner streams with their viewers, chatting and building community together.