BABBEL: SPEAK EASY
Nightlife is a huge and growing portion of tourism, especially among young people. They seek the most authentic experiences but they are often kept out of the best local clubs, and one of the biggest reasons is the language barrier. Babbel is stepping in to provide both language and access to these exclusive clubs.
OOHs
Wild postings will be posted around famous clubs around the world, giving travelers an exclusive way in to these coveted venues.
Scanning the QR code will lead people to a Babbel language lesson microsite. Completing the lesson will provide them for an RSVP to the club.
Club Activations
Once we get them into the club, we want to keep the language lessons going. We’re not going to just teach people a new language, but also how to connect to other cultures.
DICE to Language Lesson
DICE is one of the primary platforms where people look for music and social events. We will post our Speak Easy events on DICE for those looking for nightlife experiences digitally. Instead of buying a ticket, people can get one for free by completing a Babbel lesson.
Art Director: Charlie Loaiza
Copywriter: Aidan Haas