Every letter counts
Companies have been going back on their DEI promises. Monotype showed them that those three letters mean business.
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Monotype is a type foundry that wanted to bring awareness to the power of type amidst the chaos of today’s political climate.
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In light of recent news of certain companies reneging on their pledges to DEI, we wanted to show how core DEI is to their business through type.
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We found companies that have gone back on their DEI pledges and called them out by placing OOHs in strategic locations where people would see those brands, showing DEI isn’t just three letters combination corporations can throw away.
OOHs
Art Direction: Frank Yin
Strategy: Vance Gorman Jr.
Copywriting: Sophia Ebanks