The days of people flocking to Best Buy have long passed. Nowadays, consumers simply don’t find technology exciting or fresh anymore.

We found that the moment when people find their tech the most exciting is when they unbox it. Tech feels the freshest when it has that “new tech smell.”

We bottled the “new tech smell” into a perfume: Nouveau Tech. Launched through socials, we got people excited for the scent they never knew they needed.