DEPOP: FARMED FREQUENCIES

The Glastonbury Music Festival is most known for its big musical acts and fashion trends.‍ But every year, 80 tons of clothing is left as trash after the festival ends. Depop's Encore Drop rewards festival-goers for disposing of their clothing properly, all while we repurpose their stylish clothing into sustainable fashion.

Social Media

As an opener, Depop's social posts will turn up the volume on the campaign leading up to Glastonbury. Teasing the main event and setting the stage for the festival.

Festival Execution

At the festival, Encore Drop bins will be placed around for festival goers to drop off their clothes after the beat drops.

Dropping clothes in the Encore Drop bins takes a film picture so your moment at Glastonbury lives on after the show ends.

App Integration/After Party

Our community deserves the spotlight, so we're giving Encore Drop buyers their own encore, by throwing an after party for those who could not attend Glastonbury. Just show your purchase receipt on the Depop app at the door for admittance.